Digital Marketing Coordinator

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Beth Israel Deaconess Medical Center
Published
May 21, 2021
Location
Boston, Massachusetts
Job Type

Description

State City Organization

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Digital Marketing Coordinator

Department Description: This role is providing support on the Beth Israel Lahey Health Marketing and Communications team.Job Location: Burlington, MA

Req ID: 39330BR

Job Summary: Reporting to the Manager, Digital Marketing, the Digital Marketing Coordinator supports the creation and implementation of digital marketing initiatives across Beth Israel Lahey Health. Collaborates with a team of digital marketing colleagues tasked with executing patient acquisition and retention campaigns to benefit service lines and business units within Beth Israel Lahey Health. Works cross-functionally with colleagues from across the marketing department.

Essential Responsibilities:

  1. Support the implementation comprehensive digital marketing strategies to achieve business goals.
  2. Work collaboratively with vendors and internal marketing colleagues to develop and execute digital marketing campaigns.
  3. Provide a results driven approach to all initiatives with a focus on providing best in class service and expertise.
  4. Maintain a strong understanding of traditional digital marketing tools and tactics (SEM, paid social, display, etc.)
  5. Leverage strong research skills, attention to detail and strategic thinking on behalf of the organization.
  6. Work independently to advance campaign initiatives and oversee segments of campaign development.
  7. Manage projects to strict timelines to facilitate campaign launches that are on time and on budget.

Required Qualifications:

  1. Bachelor's degree required.
  2. 1-3 years related work experience required in Communications and marketing..
  3. Knowledge of traditional digital marketing and consumer engagement tools.
  4. Social media and SEM experience as they relate to marketing plan development.
  5. Experience with computer systems required, including web based applications and some Microsoft Office applications which may include Outlook, Word, Excel, PowerPoint or Access.

Preferred Qualifications:

  1. Experience InDesign and message boards.
  2. Health Care Industry experience.

Competencies:

  1. Decision Making: Ability to make decisions that are based on specific instructions, standard practices and established procedures which generally require little or no supervision.
  2. Problem Solving: Ability to address problems that are routine, somewhat repetitive and generally solved by following clear directions and procedures and by identifying opportunities for process improvements.
  3. Independence of Action: Ability to follow general instructions and procedures as provided. Work is monitored by supervisor/manager.
  4. Written Communications: Ability to read, and write in English in order to understand basic safety instructions and take direction from supervisors; communicate effectively with patients, families and other medical center staff; and respond to basic questions.
  5. Oral Communications: Ability to understand spoken English in order to follow basic safety instructions and take direction from supervisors; communicate effectively in basic English with patients, families and medical center staff in response to routine questions.
  6. Knowledge: Ability to demonstrate basic knowledge of fundamental concepts, practices and procedures with the ability to use them in routine situations. Specialized knowledge not required.
  7. Team Work: Ability to interact respectfully with other employees, professional staff and/or external contacts to offer ideas, identify issues, obtain information or deliver services.
  8. Customer Service: Ability to demonstrate a positive attitude and respond to requests in a timely and respectful manner.

Physical Nature of the Job:
Sedentary work: Exerting up to 10 pounds of force occasionally in carrying, lifting, pushing, pulling objects. Sitting most of the time, with walking and standing required only occasionally

 

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